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1910 Fruitgum Company

The prototypical bubblegum group, the 1910 Fruitgum Company was the brainchild of Buddah Records house producers Jerry Kasenetz and Jeff Katz, also the masterminds behind such phenoms as the Ohio Express and the Music Explosion. The Kasenetz-Katz formula was a simple one: they enlisted anonymous studio musicians (in this case, vocalists Mark Gutkowski and Joey Levine -- also the singer in the Ohio Express -- along with guitarists Frank Jeckell, Pat Karwan, and Chuck Travis, horn player Larry Ripley, and drummers Rusty Oppenheimer and Floyd Marcus), and prolifically recorded lightweight, fluffy pop songs which found an eager audience in fans looking for an alternative to the edgier rock music of the late '60s. With the 1910 Fruitgum Company, the Kasenetz-Katz team scored their first major hit, the 1968 Top Five smash "Simon Says," launching the bubblegum craze; that same year they also scored with the singles "1, 2, 3 Red Light" and "Goody Goody Gumdrops," all three issued as title tracks from the group's first trio of LPs. 1969's "Indian Giver," the title cut from the Fruitgum Company's fourth album, was their last Top Five hit, and after one last LP, Hard Ride, the group disbanded; some of its members later resurfaced in the Kasenetz-Katz Singing Orchestral Circus. ~ Jason Ankeny
full bio

Selected Discography

x

Track List: The Best Of The 1910 Fruitgum Company: Simon Says

1. Simon Says

2. May I Take A Gant Step (Into Your Heart)

3. Please Me, Tease Me

4. Sweet Lovin'

5. (Play Our Song) Mr. Music Man

6. 1, 2, 3, Red Light

7. Candy

8. Liza

9. Indian Giver

10. Dee-Licious

11. 1910 Cotton Candy Castle

12. Bubble Gum World

13. Special Delivery

14. Goody Goody Gumdrops

15. The Train

16. Reflections From The Looking Glass

x

Track List: Golden Classics

1. Simon Says

3. May I Take A Giant Step

4. Bubble Gum World

5. Special Delivery

6. The Train

8. One, Two, Three Red Light

10. Goody Goody Gumdrops

11. Indian Giver

13. Reflections From The Looking Glass

Comments

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1 2 3 red light
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1, 2, 3 Red Light is super catchy - one of my favorites of the bubblegum era. But do those lyrics strike anyone else as more than a little creepy?
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I remember Quick Joey Small and Different and Billie Bubbles with Rubber Duckie. These are fond memories of my 11th year.
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1,2,3,Red Light
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How in the world does the Pandora algorithm put Bubblegum music on MY station ? I hated this crap in the late 60's and early 70's and my disdain has not been lessened with the passage of time
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The Dick Panthers are better.
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douggarling
Indian Giver is a great song, I agree. But I also like their song called The Train.
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2 songs by 1910 Fruitgum Co. thanks Pandora
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1 2 3 Red Light
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amazing
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brannengary
Kind of fun to listen to. Who says music has to be some kind of moving experience. Why can't it just be fun...like this song.
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imtrashman
This blows...bubb l e s , that is!!!
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Wow! a true blast from the past. My very first album was "Indian Giver."
Report as inappropriate
Bubblegum music, like bubblegum, is best when it is left on the underside of a school desk.

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