Elektra / Wea
2004
When It Falls
About This Album
Downbeat acts proceed down the middle of the road at their own peril. While such a path may guarantee them a lucrative career in Starbucks outlets and on crossover compilations, the onset of advanced musicianship and mature songwriting often comes at the expense of artistic ability (see the steady downward fall of Groove Armada for an example). Zero 7, one of the few acts following in the wake of Air that had the talent to match, debuted with a record (Simple Things) that featured some of the warmest, most mellifluous tracks heard in electronic music since Moon Safari. When It Falls, their second record, finds the duo largely sticking to the same formula, with all the sinewy basslines and languorous vocals that follow along. As before, Zero 7 is more of a band than most downbeat acts, with credits for bass, guitar, and drums plus keyboards, brass, flute, and strings. Much of the record is nearly perfect downbeat, and the productions of Zero 7 main men Sam Hardaker and Henry Binns mesh perfectly with the instrumentation -- so well, in fact, that the record threatens to sink into a nether region of pop music that's both flawless and harmless, more adult alternative than electronic pop. There's nothing wrong with that prospect, but when a downbeat act begins to emulate a pop act, the situation practically demands developed songs and tighter hooks.
Track List (try tracks 1,3,4,5,6,7,8 and 9)

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