Bizarre Records
1970
Easy Action
About This Album
The author of the book Alice Cooper, Steve Demorest, accurately calls this "the great undiscovered" Cooper album. Pretties for You is a difficult record, and Love It to Death is a classic, but this pre-Bob Ezrin album, created with help from Neil Young producer David Briggs, might be the perfect picture of an evolving Alice Cooper Group. "Mr. & Misdemeanor" has Cooper beginning to define his nasty trademark vocal style: "Here's new pretties for you/nobody likes me but we adore you." Cooper became known for writing two-and-a-half- to three-minute catchy tunes with negative themes, augmented by longer pieces toward the end of the recordings. With that in mind, this is almost pre-production for Love It to Death, although the band is more inventive here. "Shoe Salesman" could be Strawberry Alarm Clock, and this clone British pop/punk would've been a nice arena for AC to continue dabbling in, had Ezrin not transformed them into hard rockers. For those not convinced of Cooper's ability to sing after the beautiful adult contemporary songs he composed with Dick Wagner in the late '70s, Easy Action gives evidence that Cooper has more of a voice than he got credit for.
Track List

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