Elektra / Wea
2004
The Way I Am (Explicit)
About This Album
During the early 2000s, the West Coast rap scene had long fallen off, relative to its mid-'90s golden age at least. There was occasional hope for renewed brighter days, though. One of the West Coast's brightest hopes was Knoc-Turn'al, an inimitable Los Angeles rapper with strong ties to Cali elite such as Snoop Dogg and Dr. Dre, the latter of whom Knoc had songwritten for, most notably the summer 2001 anthem "Bad Intentions." Beyond doubt Knoc is a jack of most rap trades -- he can not only rap, and do so with striking wit (if not dexterity), but he can also croon his own hooks, write full-fledged songs, and resemble Snoop's more colorful characteristics better than most. His well-crafted debut album, The Way I Am, showcases these talents at length. Clearly Knoc knows the rules of the game: he reps Cali and its attendant laid-back lifestyle to no end; showcases well his ties to the Golden State's finest (note especially "What We Do," a standout posse track); and includes an excellent lead single, "The Way I Am," that does what an ideal rap lead single should do -- it (re)introduces him and all he stands for to listeners with aplomb, in this case aided greatly by a powerful Scott Storch production, a supercool Snoop accreditation, and a fun-in-the-sun video to boot.
Track List (try tracks 4,9,10 and 14)

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