Geffen Records
2008
Shwayze (Explicit)
About This Album
Who says nobody makes regional music anymore? Shwayze is all about a specific place, even a specific time -- namely, the tonier areas of Los Angeles at the tail-end of the Bush era. Call it a soundtrack to The Hills generation, as this is music designed to be seen, not heard, to be repeated endlessly as bumper music to the ongoing saga of Lauren and Heidi, or on Shwayze's very own MTV reality show, Buzzin'. What has Shwayze done to deserve such attention? Well, the rapper has had either the good fortune or keen social skills to hook up with one Cisco Adler, a scenester DJ who has managed to date Mischa Barton, Paris Hilton and -- see how it's all tied together -- Lauren Conrad of The Hills. Cisco is prominently featured in all photos and publicity for Shwayze's eponymous 2008 debut, so it's easy to assume that Shwayze is a group, not a rapper, and, in most respects, they are a duo, as Adler is responsible for the sun-blasted, bud-blitzed grooves that overshadow Shwayze's mumbled rhymes about sunshine, slumming rich girls, and lazy days fueled by bushels of weed. Occasionally, Shwayze threads in hints of vague violence, imagining throwing his guns in the air and stumbling upon cops who aren't quite as intimidating as pissed-off parents, but this is all fantasy learned from movies and classic rap, retro entertainment that has him convinced that 1985, the year before his birth, was a very green year indeed.
Track List (try tracks 1,2,7 and 11)

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