With turntablism, downtempo, house music, and underground hip-hop all figuring into the picture, you could pass off producer Treva Whateva's full-length debut as a various-artists compilation and fool your friends. The title Music's Made of Memories might refer to all the crate-digging for dusty grooves Treva did for the album. Old soul, sticky funk, and dialogue from '50s instructional, children's, and self-help albums are all chopped over drum & bass, dancehall, dowtempo, and dance. Keeping it all together is Treva Whateva's smirking sense of humor when it comes to sampling and his bottomless bucket of hooky, infectious ideas. The stuttering reggae of "Dedicated VP" sounds like Jamaica during a tsunami while "Carpe Diem" provides a lush atmosphere that would make Air jealous before getting on with a late-Can groove. The album is laid out seamlessly and is tight even at 55 minutes, and while it doesn't offer anything Coldcut hasn't already, it fills a void for Ninja Tune addicts who have been waiting for new material from the duo for over half a decade. A little faceless, a little derivative, but crafty and a cheeky good time. ~ David Jeffries, All Music Guide