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Bon Jovi
Biography
Few bands embodied the era of pop-metal like Bon Jovi. By merging Def Leppard's loud but tuneful metal with Bruce Springsteen's working-class sensibilities, the New Jersey-based quintet developed an ingratiatingly melodic and professional variation of hard rock -- one that appealed as much to teenagers as to housewives. Bon Jovi skillfully employed professional songwriters to give their songs, especially their power ballads, an appropriately commercial sheen, inaugurating a trend that dominated mainstream hard rock and metal for the next decade. They also made simple performance videos that emphasized lead singer Jon Bon Jovi's photogenic good looks, and these clips helped propel 1986's Slippery When Wet and 1988's New Jersey into multi-platinum status around the world. Both records were criticized for being more pop than metal, as well as being targeted toward teenyboppers, yet the group managed to subtly change its image in the early '90s, moving away from metal and concentrating on straightforward arena rock and big ballads. The shift in style worked, and Bon Jovi was the only American pop-metal band of the '80s to retain a sizable audience throughout the following two decades.
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