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Gus Gus
Biography
Being a quirky, coed, nine-piece band from Reykjavik, Iceland, GusGus was almost bound to inspire comparisons to the Sugarcubes, though the onset of ten years caused the group to inherit the influences of electronic fuzz and trip-hop rhythms rather than the bout of post-punk lunacy that inspired the Sugarcubes during the late '80s. Formed as a cinema collective in early 1995 by filmmakers Stefán Árni and Siggi Kjartansson, the group was gradually expanded to include musicians such as DJ Herb Legowitz and programmer Biggi Thórarinsson, as well as singer/songwriters Daníel Ágúst, Hafdís Huld, and Magnús Jónsson (former actors all), cinematographer Steph, and producer Baldur Stefánsson. The band's decidedly indie sensibilities led to their signing by 4AD after a four-part series of dance mix EPs in 1996.

Among a handful of groups in the late '90s with access to both close-knit dance circles as well as the notoriously uptight indie community, the group gained support from LFO (with Mark Bell's remix of "Believe") and one of London's most celebrated DJ stores, Fat Cat Records, while playing their first date in England. Awarded a combined U.S./U.K. release due to 4AD's agreement with Warner Bros.
Selected Discography
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