Technotronic
Biography
Of the many studio-based dance music projects which dominated the charts during the early '90s, few were so popular, or such an improbable success story, as Technotronic. Emerging from Belgium -- never a musical hotbed in the first place -- the multicultural group helped push the deep bass grooves and insistent beats of house music out of the club scene and into the pop mainstream; ironically, they did so largely by hiding behind the photogenic visage of an African-born fashion model who, it was later revealed, did not even perform on their records. In reality, Technotronic was the brainchild of Jo Bogaert (real name Thomas de Quincy), an American-born philosophy teacher who relocated to Belgium in the late '80s in the hopes of mounting a career as a record producer. Bogaert's intent was to fuse house with hip hop, and towards that aim he sent demos of his work to a variety of rappers, including the Welsh-born MC Eric and a Zairean-born teenager named Ya Kid K (nee Manuela Kamosi), at the time a member of the Belgian rap group Fresh Beat Productions.
Technotronic's first single, 1989's "Pump Up the Jam," was a smash hit across Europe and eventually the U.S. While the record featured the raps of Ya Kid K, she was nowhere to be seen in the accompanying video, which instead featured Zairean-born fashion model Felly lip-synching the lyrics; little did fans realize that not only was Felly nowhere near the studio at the time the single was recorded, in truth she did not even speak a word of English.
Selected Discography
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