Bio

Hometown:	Brooklyn, New York
Employer:	http://www . a l e x j o h n s o n o n l i n e . c o m

Alex Johnson is a NYC based Digital Strategist / Consultant. She started her career within the commercial & music video world (including Radical Media, Partizan, Rose Hackney Barber) in London before moving on to head up online outreach & New Media initiatives at Sally Potter’s production company, Adventure Pictures.

Alongside devising tactics for low budget feature film promotion & cross-media project development for Endemol, Channel 4 & the ENO, she conceived The Sp-ark Project, a social learning/creative archive platform, currently being used at the University of London.

She then joined interactive marketing agency Deep Focus in LA as an Experience Planner (clients included New Line, Universal, HBO, Random House, Vitamin Water, Havaianas, Sundance Channel & The N) guiding thinking on audience insight, branding and strategic approach across Creative, Publicity & Media departments.

Recently she worked with Seize The Media on Myspace/Hammer project Beyond The Rave, an online film release/social game; consulted for the IFP, guiding the organization’s rebrand & interactive re-launch, and is working with Lance Weiler to expand the open source Workbook Project. She is currently formulating a digital marketing campaign for Ballast (best director, Sundance 08), to be executed in January 09. Speaking engagements include Open Knowledge Conference, Internet Week NYC, DIY Day - LA & Boston, Filmmaker Forum & Power to the Pixel.

Alex is also a filmmaker, co-founder of interactive theatre collective Me & Them and writes a brand, behavior & trends blog called Motive.