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Last updated: April 12, 2022
1. Information We Receive or Collect from You
: When you register, we ask you to provide certain information, which includes your email address, birth year, gender, and zip code (the "Registration Data"), as well as a password for your account.
: If you choose to subscribe to fee-based portions of the Service, purchase a subscription to the Service as a gift, or purchase add-on products or services, you will also be asked to provide (at a minimum) your name and payment information ("Payment Information").
Information You Choose to Provide to Pandora
: You have the ability to provide a variety of information during your interactions with us and the Pandora Service, such as emails you may send us, ads you respond to, and emails or newsletters that you sign up to receive. Pandora or third parties acting on our behalf receive data from you whenever you provide us with information.
: When you use the Service, we keep track of your listening activity, which may include the number and title of songs you have listened to, the songs that you like (thumb up) or dislike (thumb down), the stations and playlists you create or listen to, the songs you skip, and how long you listen.
: You have the ability to post comments, images, and information in community networking features available on or accessible through the Service, such as Pandora Community, your public profile, artist and album forums, our blog, and our social networking pages. You should be aware that any information you submit in the course of these community activities can be read, collected, or used by other users of these parts of the Service, as further discussed below. We are not responsible for the information you choose to make public in any of the community networking features available on or through the Service.
: As is true of many internet-enabled services, Pandora may collect certain technical information through the use of log files and servers. Web and application servers create log files automatically as part of their setup and configuration. Information in a log file may include IP address, browser type, Internet service provider, date/time stamps, Media Access Control (MAC) address, file requested, and other usage information and statistics.
: If you choose to participate in research studies, or sign up for certain features and/or rewards offered through the Service, you may provide us, and we may collect, your contact information, including your name, mailing address, and phone number ("Contact Information"). The email address you provided as part of your Registration Data is not considered Contact Information for the purposes of this policy.
: If you access and use the Service from a computer, mobile phone, tablet, automobile, or other electronic device, we may collect information about those devices. For example, our servers receive and store information about your computer and browser, including your Internet Protocol (IP) address, browser type, and other related software or hardware information. If you access the Service from a mobile phone, tablet, automobile, or other electronic device, we may collect and store information such as device type, operating system version and type, unique identifiers (such as mobile advertising ID, VIN, and MAC address), carrier, and other related information for that device.
: When you register for the Pandora Service, you provide us with your zip or postal code. We may also collect location information from devices you use while accessing the Pandora Service. Depending on the device and operating system, device-based location information may be derived from GPS and nearby wireless signals such as cell towers, Wi-Fi networks, and Bluetooth beacons. We will not collect your device-based location information unless you have permitted the Pandora app to access location services on your device. You can disable this access at any time in your system settings. Additionally, in some cases, your location within a geographic block may be approximated from the IP address currently assigned to your device.
: If you grant microphone access to the Pandora app on your device, we will receive your voice data when you interact with a voice feature on our app. You can perform a search or control Pandora with your voice by tapping on the microphone icon in the search bar, or by using the wake word "Hey Pandora" if you have enabled "Listen for 'Hey Pandora'" in your app settings. Ad-supported listeners can also use their voice to interact with select audio advertisements, in which case an audible tone will sound when the microphone opens and closes, and an indicator will display on your screen. For more information about Pandora's voice features, see this FAQ.
: If you choose to participate in surveys or other research, we will collect any information you choose to provide us, together with other data about your use of the Pandora Service.
2. Information We Receive or Collect from Third Parties
We may receive or collect information about you from third parties, and combine and store it on our servers with other information we may have already received or collected from you. These third parties include:
- Service providers that provide or make available advertising, features and functionality, and content on or through the Service.
- Advertising entities such as advertisers and advertising agencies that collect and maintain information on their customers. These third parties may provide Pandora with certain information about those customers for the purposes of serving advertisements and/or marketing offers to their customers on the Pandora Service.
- Marketing companies and data providers that create, maintain, and distribute professional marketing lists or segments, or maintain and distribute other marketing, or similar data.
- Governmental or quasi-governmental agencies or organizations that provide or make available, to the public, census and demographic data.
- Third-party social media websites, applications, or services that you use, when we allow those websites, applications, or services to interact through the Service to provide personalized services to you. In some cases, those websites, applications, or services may automatically provide us with information about you to facilitate personalization unless you use the controls available on those websites, applications, or services to opt-out of such sharing.
- People who store or post information about you on the community features of the Pandora Service, or by your enabling connectivity with another website, application, or service where friends or other listeners store such information. For instance, your friends may store information about you in places such as their friend lists, address books, or photos on our Service or other websites, applications, or services such as social media applications with which the Pandora Service interacts.
: We may also receive information about you from our parent corporation, Sirius XM Radio Inc. ("Sirius XM") and its subsidiaries. For more information about Sirius XM, please see https://www.siriusxm.com/corporate.
3. Information Collection Technologies
: Pandora uses a technology that is commonly known as "cookies." A cookie is a file our server writes to your hard drive that contains an alphanumeric identifier. We use the identifier in a cookie to help us manage and report on your interaction with the Service. Through cookies, we are able to collect information that we use to improve the Service, keep count of return visits to our website or our advertisers' or partners' websites, collect and report on aggregate statistical information, authenticate your login credentials, or manage multiple instances of the Service in a single browser. We may also collect other data such as the page or site that referred you to the Service, the date and time you visited the Service, and your current IP address. For example, we use Google Analytics to help us understand how users engage with the Pandora Service. For more information about Google Analytics and how Google Analytics collects and processes data, please visit https://www.google.com/policies/privacy/partners/.
The cookies we place on your hard drive are known as "first-party cookies." We use both session cookies and persistent cookies. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You may be able to remove persistent cookies by following directions provided in your browser's "help" section. If you do not accept first-party cookies you may still use our Service, but your ability to use some areas of our website, and the ability to stay logged in, will be limited.
Beacons and tracking pixels
: Pandora, third-party advertising entities, and tracking-utility partners employ a technology known as "beacons" or "tracking pixels" (each, a "Beacon"). A Beacon is a one-pixel-by-one-pixel clear image that is embedded in HTML content, and is about the size of a period at the end of a sentence. When HTML content containing a Beacon is rendered, the Beacon transmits information to a server, such as a numeric count, unique identifier, or IP address. Pandora and its partners use Beacons to help us better manage content on our Service. For example, we may place a Beacon in HTML-based emails to let us know which emails recipients have opened, or on a webpage to count the number of unique visitors to that page. The use of a Beacon may also allow us to gauge the effectiveness of certain communications and of our marketing campaigns.
4. How We Use Information We Receive or Collect
: Pandora may use your Registration Data and other information or data we receive or collect, as well as data we derive or infer from combinations of the foregoing, for a variety of purposes, such as:
- To facilitate the creation of and secure your account on the Pandora Service.
- To provide and improve the Pandora Service, and to develop new products and services.
- To customize and personalize the advertising and other content we deliver to you both on the Service and on other services offered by our publishing partners. We use this information to provide you with relevant and interesting advertising and other content.
- To measure and analyze Service usage and enhance the listener experience on our Service. We use tracking information to determine how well each page and station performs overall, based on aggregate listener demographics and traffic patterns to those pages and stations. This helps us continue to build a better Service for you.
- To fulfill your requests for certain products and services, such as distributing electronic newsletters and enabling you to participate in and renew paid services, surveys, and public forums.
- To send you information that you requested or agreed to receive.
- To alert you to the latest developments and features on our Service and to notify you of administrative information, such as security or support and maintenance advisories.
- To invite you to participate in events or special promotions related to artists or products we think you may like or in which you may be interested.
- To pay artists and rights owners for tracks you hear, by reporting aggregated or deidentified listening information to copyright owners and licensing agencies.
- To conduct and support research and publication around the art and science of sound and music, and the connections they inspire, as well as other areas of technological advancement pertinent to our products and services.
: We may send you push notifications from time to time in order to update you about events and promotions. If you no longer wish to receive these types of communications, you may turn them off at the device level in your app settings. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.
: We do not sell or give your email address to other companies for their own marketing purposes without your permission. However, we may use your email address or other Registration Data to provide you with technical support, send you notices about the Service or other promotional offers you have elected to receive, and to serve you with ads that are more relevant to your interests. We may also work with data partners and advertising platforms to help increase the relevance of ads we provide to our listeners. In doing so, we may use information representing an encrypted or hashed value derived from information we have received, such as your email address, in connection with these partners and platforms.
5. How We Share Information We Receive or Collect with Others
How Your Information Is Shared
: Pandora may share information we receive or collect in a variety of ways, such as:
- When you give Pandora permission through an affirmative election (for example, clicking "yes" in response to a message such as "share my email with this advertiser").
- When you participate in community and social networking features on the Pandora Service, such as Pandora Community, forums, listener opinions and reviews, or other forms of communication and interaction which you elect to make public or share on public profiles or in other public forums.
- If we contract or partner with third parties to provide specialized services on our behalf, such as credit card processors, customer support, ad servers or other providers of advertising services, platform technology providers, bulk email processors who send out emails on our behalf, or parties who assist us with sweepstakes management and prize fulfillment. These companies are authorized to use your personal information only as necessary to provide these services to Pandora. They are not authorized to use your personal information for their own, unrelated purposes.
- Sharing information about the artists, tracks, stations, and playlists you have created or listened to via the Service, or that are associated with your account, if you have elected to share that information publicly. If your Pandora profile is marked as private, your stations may appear in a search, but your profile will not be linked to that station; however, if someone already knows and enters your entire email address into our search system, they will be able to see a list of all the stations created under that email address.
- If you have given permission to a third party for us to share data about you with them. For example, if you participate as a panelist in a survey with an analytics company, you may, as part of your agreement with that company, have authorized that company to receive data from us about you.
- To measure and analyze Service usage. For example, we use third-party providers such as Nielsen and ScorecardResearch to measure how long and how frequently you are using the Service. Advertising entities may use these providers to measure the effectiveness of their advertising campaigns. When we use these providers, we provide them with information such as device identifier.
Legal and Security Purposes
: We may share your information in order to (i) protect or defend the legal rights or property of Pandora, or the legal rights of third parties, employees, agents, and contractors (including enforcement of our agreements); (ii) protect the safety and security of Pandora users or members of the public including acting in urgent circumstances; (iii) protect against fraud or to conduct risk management; or (iv) comply with the law, legal process, or legal and government requests.
Sharing of Device Information
: Pandora may share information we gather from devices you use to access the Service with its third-party vendors or service providers, manufacturers or distributors, or advertising entities. We share this information for a variety of purposes such as mobile listening capping, advertising frequency capping, tracking advertising conversion events, estimating the number of unique users, security and fraud detection, debugging problems with the Pandora Service, and for providing you with more relevant advertisements.
Sharing of Deidentified, Aggregated, or Anonymized Information
: Pandora may share with third parties, advertisers, and/or business partners deidentified, aggregated, or anonymized information we receive or collect, such as demographic information, location information, information about the computer or device from which you access the Service, or information about your interactions with the Service. We share such information for a variety of reasons, such as to analyze Service usage, improve the Service and your listener experience, improve the serving of advertisements, or for other similar purposes.
Information You Disclose in a Public Profile or in Public Forums
: The Pandora Service offers publicly accessible and available profile pages, Pandora Community, community forums (such as artist, song, or advertiser pages), blogs, and pages on social media platforms. You should be aware that any information you provide or post in these areas may be read, collected, and used by others who access them. If your profile is public, any information you place in your user profile, including biographical information, the people you are following, and the people whom you allow to follow you, may be read, collected, and used by others who access them. To request removal of such information from our public forums, contact our User Support team. In some cases, we may not be able to remove your information, in which case we will let you know if we are unable to do so and why. To find out more about how to make your profile private, please see the section below on Pandora Profile Visibility.
6. Advertising & Measurement Settings
Opting Out of Behavioral Advertising on the Web
: In our effort to provide you with advertisements that may interest you, Pandora and third-party advertising entities use data in the manner disclosed in this policy to provide you with relevant ads. To learn about how the online advertising industry uses information it collects to provide you with relevant ads, and to control whether you want to receive those relevant ads from third-party advertisers, please review the information at the following links:
Because we do not control the privacy practices of third-party advertising companies, you should read and understand their privacy policies. You acknowledge and agree that you are solely responsible for reviewing the privacy policies of such third-party advertising companies and the methods available, if any, for changing privacy settings and the like.
If you are using an iOS-based device and do not want to receive tailored in-application advertisements that relate to your interests, you may be able to limit these advertisements by enabling "Limit Ad Tracking" on your iOS Device following these instructions from Apple.
If you are using an Android-based device and you do not wish to receive tailored in-application advertisements, you can visit Google's Ads Settings page from a browser on your Android-based device and make your choices there.
Pandora does not control the applicable platform operator-supplied ad settings, which may be updated or removed in accordance with each platform operator's respective policy. You should contact the platform operator if these options are no longer available.
7. Managing Your Information
Modification of Your Registration Data
: We provide you with the ability to access and modify your Registration Data, which you may do through the Settings section of our Service or by contacting User Support. For detailed instructions on how to modify your Registration Data or to otherwise access this information, visit help.pandora.com. We generally respond to help requests within 24 hours of receiving a request, but it may take up to 30 days depending on the volume of requests we receive.
Retention of Your Registration Data and other Information
: We will retain and use your Registration Data and the other information we collect about you for as long as your account is active or as needed to provide you Services. We will retain and use this information for the purposes for which it was collected (as specified in this policy or as Pandora discloses to its listeners outside of this policy), including, to provide the Service to you, comply with our legal obligations, resolve disputes, and enforce our agreements.
If you would like to delete your Registration Data, or if you would like more information on cancelling or deactivating your account, see the section below on Cancellation or Deactivation of Accounts.
Your Email Preferences
: When you register for the Service, you may elect to receive promotional, marketing, or other similar emails tailored to your interests. You have the option to change this election in your account settings. For information on how to opt in or out of receiving promotional, marketing, or other similar emails from us, visit help.pandora.com.
Additionally, you may also follow the unsubscribe instructions contained in the promotional, marketing, or other similar emails you receive.
We will send you transaction confirmation emails and other Service-related announcements when it is necessary to do so. For instance, if our Service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
: If you would like to request the cancellation or deactivation of your account, you should contact our User Support team for assistance. Cancellation or deactivation of your account does not ensure complete or comprehensive removal of the content or information you may have posted or otherwise made available publicly on the Service while you were a registered user. You should also contact our User Support team to request the deactivation of a profile you believe is fake or otherwise unauthorized.
: When you register for the Pandora Service, your profile and listening activity will be public. When the visibility of your Pandora profile is set to public, the Service automatically publishes your listening activity to your profile. For example, if you create a new station or thumb up a song, that activity will be posted in your Pandora profile for members of the public to view. We provide you with the ability to change the degree of visibility of your Pandora profile. For detailed instructions on how to adjust your Pandora profile visibility settings, visit help.pandora.com.
Please note that changes to the visibility of your Pandora profile do not have any impact on the advertising you may see if you use the ad-supported version of the Service.
8. Security and Content from Other Websites
Protection of Data from Loss
: We have implemented security measures designed to protect against the loss, misuse, and alteration of the information we collect or receive from you. For example, when you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). However, despite our efforts, no security measures are perfect or impenetrable. If you have any questions about security on our Service, you can contact our User Support team.
: We use the information we collect in ways that are relevant and compatible with the purpose for which that information was collected or provided to us as disclosed in this policy. We will take steps to ensure that all information collected, processed, and/or stored is protected from destruction, corruption, or use in a manner inconsistent with our policies or the purpose for which we received it.
Links to Other Websites
: Our Service and certain advertisements on our Service include links to other websites whose privacy practices may differ from those of Pandora. If you submit personal information to any of those websites, the privacy statements and practices of those websites govern their use of your information. We encourage you to carefully read the privacy statement of any website you visit.
9. Our Policies Concerning Children
10. Your Privacy Rights Under State Laws
Your rights under Cal. Civ. Code § 1798.83 (Shine the Light law): We only share personal information (as defined) with third parties for direct marketing purposes if you either specifically opt-in, or are offered the opportunity to opt-out and elect not to opt-out of such sharing at the time you provide personal information or when you choose to participate in a feature on the Pandora Service. If you do not opt-in or if you opt-out at that time, we will not share your personal information with that identified third party for direct marketing purposes.
Your rights under Cal. Bus. & Prof. Code § 22575(b) ("Do Not Track" Browser Settings): You are entitled to know how we respond to "Do Not Track" browser settings. Like many other websites
and online services, we do not currently alter our practices when we receive Do Not Track signals as there is no consensus among industry participants as to what "Do Not Track" means in this context. To find out more
about "Do Not Track," you may wish to visit www.allaboutdnt.com/.
Your rights under the California Consumer Privacy Act of 2018 (CCPA): CCPA provides for certain disclosures about your rights and the personal information we collect, sell, and disclose for a business purpose. To view this information or exercise your rights under CCPA, visit Your California Consumer Privacy Act Rights.
: If you are a resident of Nevada, you may apply limits to the sale of certain personal information to third parties for resale or licensing purposes, subject to applicable law. Pandora does not sell your personal information for such use. You are entitled to register your preference for limits on such sales in the future by sending an email to privacy @ pandora.com, with the subject line, "Nevada Do Not Sell Request" along with your first and last name, zip code, and whether you are a former or current Pandora listener. If you are a former or current Pandora listener, in order to process your request, your email address must match the email address on your account.
11. Transfer of Information of International Listeners
We will continue to evaluate this policy against new technologies, business practices, changes in law, and our listeners' needs, and may make changes to the policy accordingly. Please check this page periodically for updates. If we make any material changes to this policy, we will post the updated terms of the policy on the Service, and provide you notice of such changes, which may include notice by email through a message sent to the email address you use to access the Service, or posting a message on the Service.
: Pandora will conduct compliance audits of our relevant privacy practices to verify adherence to this policy. Further, we will conduct follow up investigations to verify that attestations and assertions regarding our privacy practices are accurate. You may inquire about an inaccuracy or make a complaint about a potential violation to us via the contact information provided below. We do engage in training to support implementation and compliance of our privacy practices; any employee that we determine is in violation of this policy may be subject to disciplinary action.
: Questions or concerns regarding our use or disclosure of information may be directed to our User Support team. Pandora will investigate and attempt to resolve complaints and disputes regarding use and disclosure of information in accordance with the principles contained in this policy. For complaints that cannot be resolved between Pandora and the complainant, Pandora agrees to cooperate with the respective data protection authorities located in the applicable country (or their authorized representatives) and participate in any dispute resolution procedures established by such authorities.