I'm an entertainment marketing strategist who helps lead companies through aggressive periods of organic and M&A growth, business consolidation, transformation and brand reinvention. Most recently, I ran Marketing at Avid (www.avid.com), the entertainment technology market-leader whose products are used by professionals in the film, music, and broadcast television industries, as well as consumers who create digital audio and video content for personal enjoyment. While at Avid, I led the consolidation of five industry-leading brands – Pro Tools, M-Audio, Sibelius, Pinnacle and Avid – into a new master brand identity for the corporation, as well as outbound marketing programs for seven B2B and B2C customer segments. Prior to Avid, I worked at a top management consulting firm, and contributed articles to Billboard Magazine. I am currently a professional recording and performing musician and love all styles of music, with an affinity toward jazz, pop and rock.