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Brian Bowman is a senior executive in the consumer Internet space with expertise in acquisition marketing, product strategy, social media and general management. Experience spans start-up and large company environments with a track record of navigating online businesses to profitability while producing award-winning products.
Key executive roles: CMO / EVP Business Development Reply.com, VP Community Yahoo.com, VP Product Development Match.com, VP of Marketing & Product InfoSpace.com and VP/GM ABC.com.
General Management -- P/L Management and Strategic Planning
• Consumer Lifecycle -- Customer Acquisition, Conversion, Retention, Reactivation
• Brand Management -- Positioning, Segmentation, MarCom & Pricing
• Business Development -- New Channels, Alliances, B2C, B2B
• Building Teams -- Hands On, High Energy, Entrepreneurial
Marketing:
• Online performance-based marketing, consumer acquisition, retention and lead generation
• Strategic planning and P&L management
• Acquisition marketing across PPC, Display, Social Media, Email & Affiliates
• User segmentation and research management
• Public Relations, corporate positioning, creating social and product level “buzz”
Product:
• Product strategy, planning and development
• Auction & marketplace strategy
• Social media strategy
• A/B - multivariate testing and landing page design
• Concept development - ideation to implementation
• User experience and design
• Site flow, UI and usability - high level & detailed
Specialties
• Performance-based, online consumer acquisition
• Product strategy and development
• Online marketing & Lead generation
• Transactional and eCommerce business models
• Social media, online dating, community building
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