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Brian Bowman

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Brian Bowman is a senior executive in the consumer Internet space with expertise in acquisition marketing, product strategy, social media and general management. Experience spans start-up and large company environments with a track record of navigating online businesses to profitability while producing award-winning products. Key executive roles: CMO / EVP Business Development Reply.com, VP Community Yahoo.com, VP Product Development Match.com, VP of Marketing & Product InfoSpace.com and VP/GM ABC.com. General Management -- P/L Management and Strategic Planning • Consumer Lifecycle -- Customer Acquisition, Conversion, Retention, Reactivation • Brand Management -- Positioning, Segmentation, MarCom & Pricing • Business Development -- New Channels, Alliances, B2C, B2B • Building Teams -- Hands On, High Energy, Entrepreneurial Marketing: • Online performance-based marketing, consumer acquisition, retention and lead generation • Strategic planning and P&L management • Acquisition marketing across PPC, Display, Social Media, Email & Affiliates • User segmentation and research management • Public Relations, corporate positioning, creating social and product level “buzz” Product: • Product strategy, planning and development • Auction & marketplace strategy • Social media strategy • A/B - multivariate testing and landing page design • Concept development - ideation to implementation • User experience and design • Site flow, UI and usability - high level & detailed Specialties • Performance-based, online consumer acquisition • Product strategy and development • Online marketing & Lead generation • Transactional and eCommerce business models • Social media, online dating, community building

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