Leadership Team

Joe Kennedy
Chief Executive Officer & President
Joe Kennedy joined Pandora in 2004 following a five-year stint at E-LOAN, where he was President and Chief Operating Officer. From 1995 to 1999, he was the Vice President of Sales, Service and Marketing for Saturn Corporation, which he grew to over $4 billion in revenue and established as the top brand for customer satisfaction in the auto industry. Joe joined the initial start-up team at Saturn, four months after its founding, as a marketing manager and held positions of increasing marketing responsibility over the course of his 11-year tenure there.

Joe holds an M.B.A. from Harvard Business School and a B.S. degree in Electrical Engineering and Computer Science from Princeton University, where he dabbled in music theory and learned to compose his own Gregorian chants. He is Pandora's resident pop music junkie. Joe has also been playing the piano for more than 30 years, most of which has been spent attempting to master Gershwin's "Rhapsody in Blue."

Tim Westergren
Chief Strategy Officer & Founder
Tim Westergren founded Pandora in January 2000 and now serves as its Chief Strategy Officer. Tim is an award-winning composer, an accomplished musician and a record producer with 20 years of experience in the music industry. He has recorded with independent labels, managed artists, owned a commercial digital recording studio, scored feature films, produced albums, and performed extensively. His main instrument is the piano, but over the years he has played the bassoon, drums and clarinet and his musical background spans such genres as rock, blues, jazz and classical music.

Tim received his B.A. from Stanford University, where he studied computer acoustics and recording technology. A musician's musician, he is obsessed with helping talented emerging artists connect with the music fans most likely to appreciate their music. In addition to guiding Pandora's overall strategy and vision, Tim now spends most of his time as Pandora's chief evangelist - traveling the country to meet with listeners to collect feedback, research local music, and spread the word of the Music Genome Project.

Tom Conrad
Chief Technical Officer & Executive Vice President of Product
Tom Conrad leads the Pandora product organization, which includes product management, user interface design, software development, and network operations. Over the years, Tom has led numerous engineering and product design teams across a wide range of applications - from operating systems and enterprise software to video games and consumer web sites. Before joining Pandora, Tom was the Vice President of Engineering at Kenamea, Inc. where he led the teams responsible for the design and development of an award-winning Internet-scale messaging system. Tom previously was the Technical Director for the successful video game series "You Don't Know Jack."

Past experience also includes engineering management positions at Berkeley Systems, Relevance Technologies, Documentum, Pets.com, and Kenamea. Tom began his career at Apple Computer developing user interface elements for the Mac OS. Tom holds three U.S. patents and a B.S. in Computer Engineering from the University of Michigan.

Tom holds both technology and music close to his heart. His personal music collection includes more than 1000 CDs - many from artists that others on the Pandora team have never heard of. He likes to say the only instrument he plays well is his stereo.

Steve Cakebread
Chief Financial Officer
Steve Cakebread served as the President and Chief Strategy Officer of Salesforce.com, a customer relationship management service provider, from February 2008 to January 2009 and as Salesforce.com's Executive Vice President and Chief Financial Officer from May 2002 to February 2008. From April 1997 until April 2002, Steve served as Senior Vice President and Chief Financial Officer at Autodesk, a software company. From April 1992 until April 1997, he was Vice President of Finance for Silicon Graphics World Trade. Previous to that, Steve held various roles at Hewlett Packard. Steve holds a B.S. in Business from the University of California at Berkeley and an M.B.A. from Indiana University.

John Trimble
Chief Revenue Officer
John Trimble serves as the Chief Revenue Officer of Pandora Media where he is responsible for all advertising revenue, strategic sales marketing and advertising operations. Pandora's diverse revenue streams tap display, mobile, audio that reach consumers on their computers, mobile phones and consumer electronic devices. Pandora advertising offerings utilize the super-specific aspects of internet radio: a medium that enables advertisers to reach any type of consumer, anytime, anywhere - based on a multitude of quantifiable data.

Previous to Pandora, John was the EVP of sales at Glam Media where he helped guide their revenue and product expansion. Before that, John was part of the executive team tasked by News Corp. to develop and execute the creation of Fox Interactive Media where he was part of the acquisition team that brought MySpace.com and IGN.com into the Fox Interactive Media fold. He was also responsible for building out all ad marketing and operational functions while overseeing branded sales for MySpace, IGN, Fox Sports.com and American Idol.com. John has balanced his digital career with quality brands, in the role of Director of Sales for Sports Illustrated.com and with innovative starts ups in his position as Vice President of Sales with Phase2 Media.

John received his BA from St. Lawrence University. When he is not on the road looking for ad partners, he is evolving his station list to keep relevant with his family of four children. His current Pandora line-up features the Counting Crows, the Dropkick Murphy's, Kanye West, U2 and Jack Johnson.

Delida Costin
General Counsel
Delida Costin is the General Counsel of Pandora where she manages the company's legal department. Before Pandora, Delida maintained a private legal practice and served as a member of the Attorney Bench at Axiom Legal. Prior to that, she was Vice President and Assistant General Counsel at CNET Networks. During the years of her practice, she has advised on issues related to compliance, securities, digital media, privacy and data protection, and online advertising.

Delida received her bachelor's degree from Northwestern University and her law degree from Boston University School of Law. She has practiced with the law firms of Goodwin, Procter LLP in Boston, Massachusetts and Pillsbury Winthrop Shaw Pittman LLP in Palo Alto, California. She moved to California to snowboard.

Jessica Steel
Executive Vice President of Business and Corporate Development
Jessica has led Business Development at Pandora since mid-2004, and is responsible for all strategic partnerships. Her team is focused on making Pandora available to listeners via consumer electronics devices while they're on the go, including in the car and in the home. Pandora's device deployments include all the major smartphone platforms and select home electronics such as Blu-ray players, home theater systems, connected TVs, and tabletop radios. Jessica and her team are also working with automotive OEMs and suppliers to bring Pandora into the vehicle infotainment system. Prior to joining Pandora, Jessica ran business development for the international division of Overture Services (a $1.6B Yahoo-acquired company). Outside of work, she is a singer-songwriter, writing under the name "Jessica Stone," with two full-length CDs released - Seven Letters (2002) and Melting (2009).

Jessica holds a B.A. from the University of Pennsylvania and a Master's Degree from the London School of Economics. She is a member of Phi Beta Kappa and a recipient of the Thouron Scholarship. She also attended the Los Angeles Music Academy for vocal performance.

Peter Ekman
Vice President of Human Resources
Peter Ekman brings over 20 years of Human Resources experience to Pandora. He has a progressive, broad based background in high tech, growing and entrepreneurial companies. At Pandora, he is responsible for designing and implementing HR strategies that attract, develop and motivate talent for this high performing workforce. Prior to joining Pandora, Peter was the Director of Human Resources for StubHub, Inc., an online marketplace for event tickets. He joined StubHub prior to its acquisition by eBay, and was responsible for all HR aspects pre-acquisition, and the subsequent integration with eBay. Peter was also the Vice President of Human Resources at Digital Island (acquired by Cable & Wireless), a managed hosting and network services organization to Global 500 companies, where he was responsible for creating a world-class global HR group to support the rapid growth of the business. His previous positions include Director of Corporate Human Resources at Network Equipment Technologies, in addition to several other positions at N.E.T.

Peter received a Bachelor of Science in Managerial Economics from the University of California at Davis.